Ford to use recycled denim as soundproofing

December 13, 2010

Old blue jeans are getting a second life in new cars.

Ford Motor Co. is using recycled denim as soundproofing material in the 2012 Ford Focus.

“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “One of our key goals is to use more recycled or renewable materials without compromising performance or durability. Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.”

Other recycled materials in the vehicles include recycled resins for underbody systems, recycled yarns on seat covers and recycled beverage bottles in battery trays,