Another label is coming to popcorn, yogurt and other products, but instead of adding to the visual noise caused by some confusing labels, this one is designed to give plain and simple recycling information.
The How2Recycle label, created by nonprofit GreenBlue’s Sustainable Packaging Coalition (SPC), will pop up on 10 companies’ products throughout the summer and into 2013. The label explains the recyclability of each component of the package, clearly stating the material each part is made from and adding special instructions if needed.
“When consumers think about sustainability, they think about recyclability, so having that transparent communication is really important,” said Anne Bedarf, SPC’s senior manager.
The standard recycling symbol means a material is widely recycled, while the symbol with a slash through it means the material isn’t recycled. The addition of the phrase “check locally” means the material is recycled in limited areas. The label with the phrase “store drop-off” is for plastic bags, wraps or films that are accepted at many grocery and retail stores.
The How2Recycle label is already being used on two Seventh Generation products — a limited edition 180 oz. detergent bottle and new 22 oz. pre-wash spray — and more than 50 products at outdoor gear company REI.
Source: GreenBiz.com
By Jonathan Bardelline