I love good food, so I’ve always shared recipes and compared notes with foodie friends on the latest new restaurants. But as I’m getting older, I’m finding that I need to compare notes with new friends. Friends who are counting calories. Friends who are going vegetarian. Friends who have joined Weight Watchers. Friends who are in running groups, and are helping each other achieve their goals.
Luckily for me, it’s been easy to make these new friends using online tools. Weight Watchers has applications that help track how I’m doing towards my personalized goals, making suggestions on what I should eat, and keeping me in touch with my new friends who are on the same path even if they are half way across the country. And Nike has an application that not only helps me log the miles I’m running, but also makes it easy for my new friends to encourage me just at the very moment I’m starting to lose steam. My friends that are competitive runners and triathletes get different tips and suggestions than I do, and they can even compete against each other in real time with these new tools.
Can you imagine your company going on a ‘zero waste’ diet with tools like this? Suddenly you can see how the company’s zero waste efforts stack up to others in your industry, or your geography. You automatically get tips personalized based on the materials your company uses and the waste it generates. You can get involved in private or public communities of peers from around the world working on specific problem areas. And not only do these tools make it easier to accelerate your goals, but they also drive direct, measurable ROI.
Source: Sustainable Brands
By Brooke Farrell