May 17, 2012

US Airways, Shutterfly Drop Sustainable Forestry Initiative

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US Airways, Shutterfly Drop Sustainable Forestry InitiativeUS Airways, Shutterfly, Energizer, Allied Electronics, Phillips Van Heusen, Pitney Bowes and Ruby Tuesday will stop using the Sustainable Forestry Initiative seal on their products, marking a growing exodus from the eco-label, according to non-profit ForestEthics.

To date, 21 major brands have distanced themselves from SFI, ForestEthics says. Many of these companies also have made commitments to shift over to products certified by the Forest Stewardship Council.

For example, Shutterfly says it will give preference to FSC-certified products in all of its new paper purchases, and Pitney Bowes will give preference to FSC in all new paper purchases for internal use Both will avoid reference to the SFI program in external communications.

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Source: Environmental Leader