After establishing itself as an environmental leader among consumer electronics companies, Apple’s (AAPL) abrupt withdrawal from a prominent “green” product registry has set off a furor in the blogosphere and could modestly cut into the company’s computer sales.
Apple’s decision may be tied to the design of the new MacBook Pros, which have batteries glued into the case and can’t be disassembled for recycling — a violation of the green certification standards of EPEAT, a nonprofit product rating group backed by many manufacturers and the U.S. Environmental Protection Agency.
“I’ve had some conversations, and Apple has said that their design direction is not compatible with EPEAT standards,” the group’s CEO, Robert Frisbee, said in an interview Monday. “It’s kind of odd since they’ve helped design” the standards.
Greenpeace spokesman Casey Harrell said Apple “has pitted design against the environment — and chosen design. They’re making a big bet that people don’t care, but recycling is a big issue.”
Harrell described the Cupertino company’s withdrawal from EPEAT as “unfortunate,” noting that Apple in the past has introduced eco-friendly design features such as using aluminum instead of plastic in the casings of their products, which makes recycling easier.
Apple has often boasted that its computers and laptops achieve “gold ratings” from EPEAT on its environmental reports. It’s withdrawal will eliminate numerous products — 39 laptops, desktop computers and monitors — from the well-known green registry.
Source: MercuryNews.com
By Dana Hull and John Boudreau