Consumers have an intimate relationship with cosmetics, applying them to their lips, face and hair. But makeup and shampoo traditionally has been laden with chemicals and wrapped in packaging that could be sent only to a landfill.
Just as some green-minded companies have tried to use safe, nature-based ingredients, others are taking on the waste their goods leave behind by collecting packaging most recyclers can’t handle.
Aveda, which prides itself on its high levels of organic and plant-derived ingredients, is the latest to make such a move with the debut of its Full Circle program this month. Running in Aveda’s 107 Experience Center retail stores in the U.S., the program will accept any Aveda packaging that isn’t commonly accepted by local recycling services, including bottle caps, makeup brushes, tubes, pumps and certain bottles and jars.
“Aveda has long committed to the idea of zero waste as part of our product stewardship,” said Dave Rappaport, vice president of earth and community care for Aveda.
Many of Aveda’s packages contain 100 percent recycled content, a few hold Cradle to Cradle certification and most of its plastic tubes are easily recycled.
Source: Green Buzz