Leading environmental and community organizations today applauded Big MaMa Earth Entertainment’s decision to become an “e-Stewards Enterprise.“In doing so, Big MaMa Earth Entertainment commits to pursuing the most responsible recycling practices for its electronic waste, or e-waste by using e-Stewards Certified Recyclers.
In addition, Big MaMa Earth will promote responsible electronic recycling as part of its “Learning Experience,” which teaches children, families and corporations fun environmental education awareness and solutions. To encourage children and families to take action, co-founder Mike Miller and his team are developing the first Eco-Kids TV Show called “Big MaMa Earth & ME” and are appearing at schools and green events throughout the Southwest.
E-waste is the fastest growing part of the U.S. garbage stream. According to Time Magazine, Americans throw out more than 350,000 cell phones and 130,000 computers every day. Improperly disposed of, the lead, mercury and other toxic materials inside e-waste can leak from landfills and pollute communities.
“At this pivotal moment in the worldwide e-waste crisis, Big MaMa Earth Entertainment joins a growing number of business, academic and governmental leaders taking action to stem a toxic tide,” said Jim Puckett, Executive Director of the Basel Action Network, creator of the e-Stewards program.
As an e-Stewards Enterprise, Big MaMa Earth Entertainment agrees to always make best efforts to work with e-Stewards Recyclers, ensuring that its e-waste does not contribute to the global toxic waste crisis. E-Stewards Recyclers undergo a professional audit every year to guarantee they do not export hazardous recycling byproducts to developing countries, use U.S. prison labor, or dump in municipal landfills. E-Stewards recyclers also ensure that private data is kept secure, and that their operations protect both workers and the environment everywhere.
Says Barbara Kyle, Executive Director of the Electronics TakeBack Coalition: “This is a real milestone for Big MaMa Earth Entertainment and indeed for entertainment industry. By rewarding industry leaders for such real progress, we can make significant progress toward greening our beleaguered planet.“
For more information:
Mike Enberg
Basel Action Network
(206) 652-5555