Coca-Cola is running a major recycling campaign over the next 10 weeks as part of its role on the Olympic Torch Relay. ‘Recycle Beat’, a custom-made mobile recycling vehicle, will join the Olympic Flame on its full journey across Britain, starting from Land’s End this Saturday (19th May) until the its arrival in London on 26th July.
The hybrid Recycle Beat van will be a prominent part of each city’s evening celebrations, with a dedicated recycling team working to engage local people and inspire them to make personal recycling pledges. Torch spectators will be invited to recycle their empty bottles and cans into the chute of their choice on the vehicle, which activates a musical remix of Mark Ronson’s London 2012 anthem, ‘Move to the Beat’. As part of the youth-focused initiative, the Coca-Cola Recycling team will also provide temporary tattoos relaying fun recycling messages.
Source: Packaging Europe