Coca-Cola Enterprises (CCE) has kicked off a six-week long sustainability initiative, ‘Don’t Waste. Create’, designed to boost the re-use and recycling of post-consumer plastic bottles containing its products.
The online initiative, in collaboration with supermarket Sainsbury’s, will “encourage consumers to use their waste packaging at home in a fun and useful way, while also pledging to recycle”, the soft drinks giant said.
Parents will be asked to submit recycling ‘pledges’ – such as turning used bottles into products such as bottle bird-feeders or self-watering bottle plant pots – and those taking part will receive money-off vouchers for CCE products and the chance to win a ‘glamping’ holiday in France.
Source: Plastics & Rubber Weekly
By PRW Staff