Modular carpet company and sustainability forerunner Interface is rebranding with a new look that it says reflects a growing global presence and future ambition.
The effort also sees the InterfaceFLOR brand – which was spun off for the consumer market – return to simply “Interface”. The company says the name change honors the legacy and vision of the company’s founder and sustainability pioneer Ray Anderson, who died last year.
The new, more progressive take on the company’s historical design is being unveiled at Milan Design Week along with a new collection.
One-third of the new Metropolis collection contains 100-percent recycled yarn made from industrial waste sources, such as used fishing nets and yarn from used carpet tiles, recycled through Interface’s Re-Entry 2.0 take-back program.
Many of the Metropolis products have the additional environmental benefits of Interface’s carbon offset program and a non-directional design for less waste and faster installation.
In conjunction with the brand launch, Interface also announced a commitment to the global Green Apple Day of Service, where the company will encourage its employees, customers and suppliers to volunteer towards school sustainability projects in the communities where it operates around the world.
“The Interface brand embodies our commitment to delivering products and experiences that exemplify design with purpose. By this, we mean products that combine beauty, innovation, function and sustainability that inspire our customers to realize their own design visions, from a company that feels a sense of responsibility beyond the products that we sell,” said Maria Davlantes, senior vice president and chief marketing officer of Interface, Inc. “The new brand is a reinforcement of who we are as a company.”
Interface also developed a commemorative book entitled “Design with Purpose,” to celebrate the company’s brand heritage and aspirations with customers.
Bart King is a PR consultant and principal of Cleantech Communications.
Source: Sustainable Business